Social
action & communication media production
When you are creating a
corporate production for a Specialist Support Schools Partnership, which is a
group of schools that are put together in the area known as Tameside this group
approached us and gave us a brief. The point of this brief was for our
corporate movie to show independence in the school from students from the ages
four to eleven and showing the devices and techniques used to help the students
get on with there day to day life and how to look after themselves in the real
world and it would also show the care and support of the workers at the school
as well making there school a homely and safe environment. Also this production
was made to promote awareness of the SSSP from a social area.
We made this production by
creating visual representation for the public to watch and explore the
facilities and areas at OakDale Primary School by using the video as a gateway
for them to create there own decision to send there child to this specific
primary school in this production we explored different areas and difficulties
that children at the school have and how they would combat this. For example
many students suffer with speech issues so to combat this they have multiple
ways to help such as speech therapy where they use cards, symbols and sign
language to communicate with one another or the staff for those who don’t do
this they speech music therapy were they use certain sounds to communicate or
they use pre recorded messages on tablets to talk to one another.
When making the production we
wanted to promote a positive attitude towards learning so do this we showed the
students and staff working together which would relate to the audience and help
create this idea of togetherness which helped our audience understand why the
school is so well put and gives insight to the child’s day in OakDale.
The target audience for our
promotional film would be parents of the local community in the area in which
OakDale resides it is created for the parents who either attend OakDale already
or for those who are looking for an appropriate school for there children to
attend with there children having specific needs so this film would help
persuade the parents to put there child in this school with the help of visual
aid and a fresh perspective on the help and environment what the school
provides for the students who attend this school. Furthermore it will show our
audience the development of the skills that the students will learn to enable
themselves to become independent.
The film will be used to
inform the community as they will able to access this film through the school
official website. Furthermore in the production there moments where structured
interviews have taken place these are used to talk about the independence
educational processes and the social interaction of students through the eyes
of an experienced staff member both teaching and medical staff also many of
them are assigned to certain areas of special requirements. The interviews are
also a way of a question and answer session, which will allow the audience to
feel more, relaxed as an experience staff members what parents want.
The structure of the
corporate film has many shots and moments, which shows each specific student
which a different need has the correct equipment at their disposal which will
help the students who attend OakDale have the ability to communicate with other
students or staff members. This school provides a sensory room which primary
function is to calm the students down with the use of soothing colours, a mild
temperature room and a conferrable sitting area as this school also helps
children with Moderate learning difficulties. Through out the corporate film
the audience with begin and in the end feel what it means to be independent
through the use of this journey through the school and how it shows that no
student is left out and how they take part in daily actives and how they are
encouraged to get involved it even shows real actives you would perform in day
to day life such as talking on the phone or going to the shops this is way to
show our audience that you area able to live your life and that this school is
help you peruse your life.
This corporate filmed has
made the community more aware of the SSSP and by doing this schools are able to
help students with learning difficulties or disabilities and help support them
through a difficult transition of learning and life but with the help of the
care, facilities’ and equipment used by OakDale they are able to grow and
mature with the ability to become independent people while also having a seave
educational environment which in turn will allow the parents to become more relaxed
and allow there children to grow.
